Article: Riding The Wave As The Subscription Economy Booms

Ahead of the 2nd annual Subscription Summit 2021, we spoke with Prashant Mohan (CMO, Sharesight), Matt Bullock (CEO & Founder, Spinify), and Ryan Macpherson (CEO, Coassemble) to gain their advice for organisations looking to enter the subscription economy, tips for retaining customers, pitfalls to avoid, and what they expect to see in the future.

In the interview you'll discover:

  • The single most important issue that may require a complete rebuild of business processes
  • The key difference between free trials and freemium - and how embracing these strategies can build your paid subscription business
  • How to turn customers into evangelists who will help build loyalty and prevent churn
  • Three of the worst mistakes you can make when setting up a subscription model business

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