Pre-Conference Masterclass Tuesday 10 March

THE SUBSCRIPTION ECONOMY 101 MASTERCLASS

 

GO TO DAY ONE GO TO DAY TWO

REGISTER

 

09:00
Registration, coffee and networking

Facilitator:

Amy Konary
VP Customer Business Innovation and Chair of The Subscribed Institute
Zuora

10:00
BUSINESS INTRODUCTION TO THE SUBSCRIPTION ECONOMY

This session examines the key concepts around the subscription economy and what your organisation needs to prepare in advance of launching a subscription-based service:

  • Understand the dynamic changes from the ownership economy to the usership economy
  • Determining trends and high level strategies around subscription models
  • Reviewing the subscription value proposition and why it is effective, with case studies and discussion
11:30
Morning tea, more coffee and networking
12:00
Is your business ready?

Launching into the subscription economy is more than charging your customers a monthly invoice. It's about developing a relationship with your clients and creating long-term ongoing value. 

In this session we’ll also be joined by world leading pricing advisor Simon-Kucher & Partners where you’ll hear

  • How to develop an evolving pricing journey to better meet customer needs and drive subscriber and revenue growth
  • How to achieve balance between packaging simplicity and flexibility, without compromising on price
  • How to develop a framework for planning and optimising your own pricing and packaging strategy
12:50
Interactive Exercise
  • Are you a customer-centric business and would your current customers agree with your determination?
  • Reviewing your existing product offerings to discover where you can make improvements
  • Streamlining existing business processes to provide customers with increased and continual ongoing value
13:30
Lunch and networking
14:30
Undertaking a strategic growth analysis to support your long-term success

Expanding into the subscription economy places your business on a truly global platform. This final session examines key focus areas imperative for long-term subscription success.

Best practice insights and case studies into how to undertake a subscription economy growth strategy by focusing on:

  • Data and insights
  • Global payments
16:00
DRINKS & NETWORKING