Day One Wednesday 11 March

08:00
Registration, coffee and networking

08:50
Opening remarks from the Chair

Silvia Arrigoni
VP – Global Brand Marketing
Nearmap

09:00
THE SUBSCRIPTION ECONOMY: A ONCE IN A CENTURY BUSINESS MODEL SHIFT

In this International Keynote presentation, Subscription Summit 2020 welcomes Amy Konary, VP Customer Business Innovation and Chair of the Subscribed Institute at Zuora to discuss how ownership as we know it comes to an end, we’re seeing a generational business-model shift to subscription services play out at all levels of the organisation, from boardrooms to office floors, across the globe. Drawing on recent international research, and over 20 years of experience, Amy will share her unique insights on the opportunity at hand, and what it will take for companies to succeed in this new world.

Amy Konary
VP Customer Business Innovation and Chair of The Subscribed Institute
Zuora

09:40
International Keynote: Embracing rapid growth in the subscription economy

In this International Keynote presentation, Subscription Summit 2020 welcomes Neil Morgan, Chief Marketing Officer of GoCardless to discuss the role the subscription economy plays in developing business profitability. 

Neil Morgan
Chief Marketing Officer
GoCardless

Starting off on the right foot
10:20
Panel Discussion: What I wish I knew before I started!

This panel brings together young subscription-based companies to discuss the challenges and opportunities they faced when launching their subscription-based enterprises.

  • How do you shape an effective and enticing pricing structure that will attract customers and keep your organisation afloat?
  • What pitfalls do you wish you’d known about regarding outsourcing fulfilment?
  • What were the key challenges you faced in managing your operation as a young organisation?

Moderator:
Silvia Arrigoni
VP – Global Brand Marketing
Nearmap
 

Panellists:
Melissa Tantchev
Co-Founder and Director
Bookabuy and Puzzle Post

Andrew Batt
Chief Executive Officer
Bellabox

Alexander Robinson
Co-Founder & Director
Airly

11:00
Meet the solution providers
11:20
Morning tea and networking
11:40
Growth in the subscription business
  • Levers to accelerate growth in your subscription business
  • Leveraging performance marketing to boost customer growth
  • Sharing of learnings from our experiments

Kuo Lumpur
Senior Manager –  Global Performance Marketing
Canva

12:10
Partner Session

Speaker to be announced

12:30
Lunch and networking
Growth and expansion
13:30
One on one live interview

A focused discussion on how the truly global nature of the subscription economy opens up opportunities for Australian businesses to create new avenues for growth and expansion.

Facilitated by:
Silvia Arrigoni
VP - Global Brand Marketing
Nearmap

Special Guest:
Carolyn Breeze
General Manager – Australia and New Zealand
GoCardless

Keeping your focus on the customer experience
14:10
The role marketing plays in ensuring customers receive continuous ongoing value
  • Using data to ascertain weak spots in your customers' ability to take full advantage of their subscription
  • Understanding marketing’s role in developing the customer relationship
  • Enhancing the way your marketing campaigns can be used to promote an emotional connection between the customer and your service

Leanne Cartwright-Bradford
Vice President & Head of Audible Australia and New Zealand
Audible, Inc.

14:50
Afternoon tea and networking
15:20
Understanding the importance of the customer experience when it comes to developing long-term customer loyalty in the subscription economy
  • The importance of the relationship: winning over the customer one month at a time
  • Clarifying the importance of providing continuous value in a subscription economy
  • Tailoring your customer experience processes to be adaptable to the changing needs of the consumer

Stephen Neville
Chief Executive Officer
Bugherd

16:00
Panel Discussion: The importance of keeping the customer at the centre of decision-making processes

At the heart of the subscription economy, is the customer.  As they move away from the traditional model of owning products to the emerging usership model, organisations are finding the subscription economy to be more customer-centric than conventional business models.

This panel discussion examines:

  • How the usership economy is changing the way businesses think about their customers
  • How the organisations focused on customer satisfaction stand out
  • How organisations can use the subscription economy to increase customer acquisition and retention

Moderator:
Silvia Arrigoni
VP – Global Brand Marketing
Nearmap

Panellists:
Roz Gregory
Head of Customer Success and Digital Transformation – Asia Pacific, Japan
Vmware Tanzu

Nicole McInnes
Director – Marketing and Commercial – ANZ
WW (formerly Weight Watchers)

Chris Noone
Chief Executive Officer
Carly Car Subscription

Joel Hauer
Founder & Chief Executive Officer
Whisky Loot

16:50
Closing remarks from the Chair

17:00
Conference adjourns for networking drinks
18:00
End of Day One Conference